Rebranding • Visual identity
The conference was a successful project with the well-known speakers delivering the lectures and received overall positive feedback. The problem was the lack of a vivid and memorable identity, which changed slightly from year to year but still wasn't recognizable among potential participants and investors.
A symbiosis of bold colors and a captivating logo with geometrical elements creates the eye-catching branding materials for the conference and hints at its technical component.
After the deep investigation Pixetic team started working on a novel visual concept.
Nowadays social networks are one of the most significant channels for media campaigns. We provide unique and unified templates for promotion on social networks.
A lot of conferences use flyers only for advertising purposes. We decided to go further and add some useful information to them so the participants will be more encouraged to take one.
If brand identity is communicated correctly, it serves as a bridge between business/organization and their customers and is the first step to the lasting and productive relationship between them. When people can easily recognize the brand among thousands of others and find it relatable, it creates a special bond that every company/organization is striving for and is our ultimate goal for every case we work on.