UX design process
As a company that values your ideas and sets high standards when it comes to the design process, we follow these core principles: honesty, respect for the deadlines, cooperation, and innovation. We adapt our methods and approach depending on your business needs to maximize the efficient use of available time and resources.
- To create a design from scratch
- Redesign an existing product
- Add new amazing features to your product
- We are easy to work with
- We value your ideas
- We keep the balance between budget and quality
1. Research
This is when everything begins. Business domain, target audience, goals, tasks, context – everything is blended and transformed into meaningful requirements. Also, user research is conducted where needs, preferences, motivations of the product’s future users are discovered.
2. Information architecture
This is a stage to lay the foundation for a design by structuring a shared information environment. This is needed for increased usability and findability and to shape the data hierarchy of digital products. The information organized in the clear logical ways makes user navigation through the complex information much easier.
3. Interaction design and wireframing
Affordances, cues, CTAs, visual elements are put onto the interface blueprints to make sure the design will deliver the best user experience. Wireframes are the draft visual representation of the product’s user interface which outlines the key elements in a hierarchical order. It is needed to discuss ideas and introduce changes at the early stage of design.
4. Prototyping
The prototyping stage allows designers to create a sample version of the product to see how it works and get feedback. It’s a great way to check whether the idea would work with real people. Also, it helps to make sure designers and developers are on the same page.
5. Visual design
Visual design is key to the aesthetically pleasing products. And as people tend to judge the book by its cover you can guess how crucial this part is. Therefore, extra attention is paid to each detail to create the perfect visual representation of your product.
6. Test and Iterate
After the successful creation of a prototype, the designers proceed to test it with the users. This step of the design process allows you to get valuable insights on the future product design, to check whether it meets user expectations, and to make sure that the initial business decision matches the reality.
Being a company of visionaries with a strong belief in appealing yet functional design, we strive to provide cutting edge web design services that will suit your business and aid your customers.