Building a product isn’t just about how it looks. Apart from offering great experience, it has to be useful. That’s why design research is so crucial. During this stage, we explore market and value propositions, your business goals and your unique and strategic point of difference.
Our team of pros conducts a series of user experience testing, during which they discover who your customers are and what their key pain points are. With the help of user research, we will get to the core of what your customers require or try to understand what features to focus on first, or how the MVP should look like. Then, we’ll come up with a list of possible solutions and prioritize them.
To build a useful product, we need to know your customer. We choose a group considered as the target audience and get to know them a bit through user experience research: interviews, online research, diary studies, or fieldwork. We do user experience analysis to understand their problems, highlight their concerns, discover possible solutions and create a prototype to test these solutions. Then, we help you to create an appealing UX research portfolio.
Learn more about UX research at our blog.
Our key activities on user research include:
Still not convinced you need user experience research? We believe it to be an essential first step on your journey to creating a successful product. And here’s why:
It combines the best of two worlds. During the UX research stage, you both focus on the usability of your product and, at the same time, you make sure your product is bringing value.
You have a high-level idea, but in order to make it work, you need to test your assumptions and build your strategy. UX analysis will help you identify possible risks as well as is the quickest path to reaching your goals.
You are planning to build an MVP, but don't yet have a list of features for it or the next stages of implementation. User experience research will help you understand what bare minimum you need in order to drive value.
It gives a clear vision of the end product. It’s only natural that you want your idea to be a success. Starting your product development from usability research helps to understand the best practices, maximizes your ROI and raises the chances your project will be successful.
There’s no one way to do UX research. Timeframes will vary, depending on the chosen design methods, but it usually takes 2-4 weeks to go through the main activities.