UX audit

We can help you better understand your customers

Any digital product is an ongoing project that might need an occasional tweaking. And we are here to help you assess your website, application, or product and suggest some changes.

The goal of UX audit is to improve your underperforming product and how people interact with it. It’s all about the simplicity. The simpler your product is to use, the more chances you have for success.

You might be wondering why you need to spend extra on UX design when everything is already functioning. The first thing you need to ask yourself - are you prepared to settle for mediocre business results, or do you strive to raise your business performance, ROI, and general customer satisfaction?

UX audit at Pixetic

How we do it

As a rule, we start with Expert Review combined with Heuristic Evaluation, which de-facto are the industry standard. Granting access to statistical data and metrics would enrich our Report with the analysis of real user's behavior patterns. Access to end-users allows us to perform additional Q&A sessions, such as System Usability Scale, and thus conduct initial validation of system improvements we would propose.

What you get

Report with actionable follow-up activities based on evidence. It supports strategic design plans and produces metrics that can be used in future tweaks. It also aids when working on theories about your users’ behavior what triggers them to act in a certain way or to make some prognosis about their future behavior. Most importantly, it contributes to boosting conversions and ROI once you take some follow-up actions.

You need it because:

Here are the benefits from a UX audit:

• You want to get a fresh perspective

  The beauty of UX audit is that you get an opinion of an expert who was not involved in the initial design process. This way you get an unbiased opinion of what’s good and what needs to be improved.

• It lowers the cost of customer acquisition

  We base our first impression on how the product looks. Aesthetically pleasing and user-friendly interface is more likely to convert a visitor into a customer. Therefore, after receiving the UX audit report, you'll be able to make the process of customer acquisition more efficient and thus less costly.

• You are looking for a way to grow your revenue and reduce development cost

  Every dollar that you invest in UX design brings a hundred in return. Clear and logical design will mean less time spent on the actual development, possible fixes which will save you money in the future. So, conducting a UX audit will pay off when you receive a great digital product that will work flawlessly.

• It drives customer loyalty

  On the competitive market customer retention is as important as customer acquisition. Your customers are more like to stay, if they enjoy your product or services. One way to ensure it — beautiful and intuitive design. And after the UX audit, you'll be able to achieve that as it helps you understand your customers better.

How long does it take?

Usually it takes a week to prepare a UX audit report.