Why UX Matters (And How You Can Affect It)

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There’s no denying that regardless of the business you are in, UX matters. Whether you are running a small family business, jamming on the startup of your dream or are more than pleased with your executive role, you will always be combining two sides: perceiving user experience and creating it. Either way, you wish for great user experience. Let us show you how we do it and in the meantime consider some facts that will come in handy if you’re planning to create a memorable user experience.

Rules for creating good User Experience

It is About User’s Choice

Every day hundreds of people all over the world make dozens of choices about products or brands. First and the foremost about user experience – it is in every click, swipe or scroll with which your client will either get closer or leave you forever even if your product is best in the world.

Not But Usability Alone


Even though they are related, user experience is not the same thing as usability. UX is the emotions and feelings combined into a single experience that will determine the effectiveness of your product or service in the digital environment. The main purpose of a good UX is to bridge the gap between what users do and how they feel about that.

Nothing Personal

UX matters but it is not about you. It’s not even about who your customer is. With defined marketing and sales strategies, labored client profiles and polished products, how will you make a user follow a particular journey or visit your website at least twice? It is exactly the case when the simplest UX rule must be obeyed: put the customer first and think of each element that will accompany users every moment they interact with your product.

It is Not Just About the User

Make your product inspirational, reasonable and enticing – make it worth the experience a user would share. Not that we try to discourage the seasoned sales people, but there is virtually no way to convince people to buy or use a product if they don’t need it. Sort out your priorities and resources, and concentrate on building experiences that will make your product better.

It’s About Being Honest

A great product and good user experience are much easier to create with the focus on fresh ideas, your own imagination and creativity. Those who simply copy others’ ideas take the wrong road from the very first step towards a user. Should you expect anything but a bad reputation and a lack of loyalty when you’re lying to people on the first date? Hardly.

Invent, Innovate and Experiment


Digital advance would have stopped many decades ago without inquiring minds experimenting all the way. But discussing inventions in the UX world might seem extremely trite idea, because there is no sense in, say, compiling something like “User Guide: How to Create UX Ingenious Inventions”. Important thing that its user-centric approach that should drive UX forward. Encouraging UX innovations can simply mean minimising time spent on creative amount of nothing. Think instead, in what way your product will satisfy your clients, make their life easier and happier. Bring real, not commercial benefits to them, like no other did, this is where real innovations take place.

Anatomy of UX matters

Structure, accessibility, functionality and interactions in UX are the criteria that will either lead to a spectacular success of your product or cost you a lot of customers, thus money. If you compare user experience to a human, the structure would be the skeleton of your product. Keep it logical to avoid extra phalanges and do not harm your backbone. With a coherent structure, the body of your UX will always be attractive. Accessibility is the temper of the UX. Make it easy-going and get rid of arrogance so that people will like it. Functionality is the health. Sure you know what to do to keep it safe and sound. Finally, interactions stand for behaviour, so influence it as much as you can.

Learn more about UX best practice with our interactive story:

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byKateryna CengizonSep 14
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