The stunning visuals and creativity are a crucial part of every good design. But with the technology development and the growing importance of the UX, the design evolves towards a more functional and user-centered approach. For this reason, 2020 web design trends cover not only visual design solutions but also the ideas on how to make your design embrace the new functional possibilities. So, let’s get started with our guide to the main website trends of the new decade.
If you want to bring more life to your website and add a personality, the illustrations can be a great alternative of the stock photos. The ideas are endless as you can play with graphics, colors, different textures, create abstract images, etc.
You can make your pictures move or even build all your interface and navigation around them. In this way, you add more dynamics to your website and stand out in order to be more recognizable by your customers. Mix it up with the photos and you’ll get a truly great idea to present your product.
What is more, one of the leading 2020 design trends is the hand-drawn design elements with some intendedly added imperfections to create a more distinctive design and make the users experience with your website more fun. Also, it brings you closer to your users as your design becomes more “human”.
But be careful there — if you overthink or add too much creativity (yes, it can be too much), you can end up with a user-unfriendly website that will be irritating to navigate through. So, always look at your design with the eyes of your user.
Surely, you want your product to stand out in order to uphold the competition because let’s be fair there’re probably plenty of other companies that offer the same services as you. But how the web design can help you in achieving this goal? The answer lies in making the interaction with your website more memorable by using elements like illustrations or adding some interesting design solutions.
Also, you can create an audio user experience by combining the great visuals with music and sound effects. This trick is also currently one of the design trends but use it wisely and remember to ask permission to play the music to avoid taking the users by surprise.
The emotional design is aimed at making your users feel when they visit your website. The people are usually ruled by the factor of emotions, and by giving the new experience, you’ll be able to create a stronger connection with them. Then, design can add even more value to your product making the customers more loyal towards you.
The 3D elements are a design solution that can create stunning visuals and great user experience with your website. And, it seems, in 2020, it’s going to be one of the main web design trends. There are different variations of the 3D design elements which can be static or interactive.
The interactive 3D website design can serve as a way to make the website more engaging and to add extra creativity to your design. The static 3D elements can make the design more realistic and boost your website visuals. However, you need to remember to keep everything in balance and not to overload your website with too many 3D elements.
After the removal of the home button on the iPhone and some Android phones, their screens became the only mean of navigation. This can pose some challenges for the designers but also can offer a room for new solutions.
With full-screen smartphones becoming more popular, designers should understand that their users expect to have a different experience with their website mobile version design, and you should bear that in mind. Your design should be perfect to every detail, and the images should not be pixelated. Don’t forget about the foldable full-screen phones. The web designers now need to think about how to grant a unique experience for the foldable phone owners as well.
The dark mode is becoming one of the main web design trends in 2020. This web design solution is the rule-breaker in some sense as we all are used to website design made in bright colors with dark-colored typography. With the dark mode, you turn everything upside-down as now you have a dark background with the text in bright colors.
The dark mode is visually stunning and looks extremely trendy. It gives room for other colors of your design to pop. Plus, it’s easily combined with the other website design trends like luminous styles.
Another great thing about dark mode design is its functionality as the grayscale design solution is proved to be more comforting on eyes, especially during the nighttime. What is more, it consumes less of device’s battery energy.
Every user that visits your website is searching for a different thing, and the more personalized his visit is, the more probability that they find what they’re searching for. Meaning, with the AI possibilities, you can boost your conversion rate considerably.
You can track your users’ preferences from their first visit, taking notes on what they like the most, and make suitable recommendations for them. A great example of this can be the online music streaming platform Spotify. We all remember the hype that it created with the personalized top rank of artists, bands, albums, etc. of the decade, which were shared by users on every social media. And this is just a tip of an iceberg of platform’s personalization.
As mentioned before, the dark mode looks impressive, with the popping colors to contrast its dark specter. The glowing styles look even more beautiful on it. When mixed with the dark background, they create neon designs and reinvent your design ideas.
This truly futuristic web design trend can be achieved by using oversaturated colors and can give your users surreal experience. To find some inspiration for your design, you should look up the color palette used by cyberpunk, a sci-fi genre that is full of neon lights like in the 2017 Blade Runner movie.
Augmented reality (AG) is a technology that, with the help of your devices, allows you to see the digital version of different objects overlaid on the real background. AR is becoming a real web design trend as it grants a better experience for the e-commerce websites. Customers obtained the possibility to see more precisely how the product will look like in real life.
The possibilities are endless. AR can be implemented in web design as a virtual dressing room for the retail stores when the users can try out products online. Or, this can be used for interior design ideas when you virtually try a piece of furniture or arts in your home to see whether it’ll match. All user need to have is just a web or smartphone camera.
The minimalism seems to still be one of the web design trends in 2020 by going even more further. It’s only fair considering that the minimalistic design is always clean and fresh, granting users a better online experience. What is great about minimalism is that you don’t have to make any unnecessary actions to find what you’re looking for, which makes the website navigation easier. This grants the more productive time spent by the users on your website.
There are different ways to build your minimalistic design. You can make the images as the central part of it, making it large-scale with the minimum text. This way, you shift the attention to the pictures, moving it from the background. But you should be pickier with the pictures you choose and make sure they are of high quality.
Implementation of the maxi typography into your minimalistic design is another option. The designer is still getting rid of the unnecessary elements, but the large text is now the center of it. In this way, you can also involve another excellent website design trend – playing with typography. You can use various typefaces, colors, point sizes, etc. But, it’s not easy work as your design should always be readable and visible.
The web design trends are constantly changing, but with the time, there’s a new pattern that begins to shape in 2020. Regardless of the visuals and style you choose, your design should always be user-oriented. The internet users now have much less time and attention to spare on your website, so if it’s not functional, it’s only not worth it. Also, the 2020 web design trends include not only the great design tips from the visual perspective, but they also are built around the main technology breakthroughs. The top web design companies now have to elaborate more on how they can grant the exceptional experience that the new technologies offer its users.
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